How Transformative Business Model Renewal Leads to Sustained Exploratory Business Model Innovation in incumbents: Insights from a System Dynamics Analysis of Case Studies
The digital era and mounting sustainability pressures have reinforced incumbents’ need to respond to radical innovation through business model innovation. Despite advancements in the literature on incumbent business model innovation, there are still open debates regarding strategies for achieving systematic innovation and poor integration between the literature on managing multiple business models and the strategic management of business model innovation.